Let’s cut the chase and get to the point. It is well-known by now that Google is the leader of the search pack. So, it is basically that they set the standard and others follow. So, if you can get a good organic SEO ranking on Google for the concepts, products or services you wish to sell, then you stand a high chance of making it big by establishing a good reputation in the SEO domain. One of the fundamentals of search is that a query or text is entered in the search bar. Now again, this can even be a voice command or keystrokes depending on the device in use. But essentially, a user is entering an idea into the search bar and is seeking more information around that concept, idea or service. So, the challenge, in short, is how do you let a machine know what you mean? Let us take a classic example of the word ‘Déjà vu’. How does a machine differentiate whether a user is searching for the meaning of the word ‘Déjà vu’ or a movie of the same name? Again, there are added complicat