The SEO landscape is very dynamic in nature; it is always changing. But if you get the basics right, you can quickly achieve the desired goals for your website. The SEO trends change every year, and with Google inclining more and more toward providing the user with the best answers for their queries, it is expected to change much more. It’s not just about the right keyword anymore, SEO now is all about what value you are providing the users with. What is SEO? Search Engine Optimization is a method of optimizing content so that it can be found easily through search engines and rank higher. In other words, SEO is all about improving your site’s rankings organically. Organic vs Paid Search Organic traffic is a natural way users find and reach your site without being manipulated by paid ads or targeted marketing. Organic traffic is the best, and you should always aim to get more and more of it. SEO Tips: Paid Vs Organic Search Res